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Marketing Your Green Initiative With Recycling Reporting

Monday, April 25, 2016

When it comes to marketing your green business, there’s more to environmental responsibility than meets the eye. Incorporating green business practices can provide the opportunity to connect with environmentally conscious consumers and businesses. Are you ready to start publicizing your reduced impact? Here’s how to get started.

  1. Know Your Customers. Why should they care? It’s important to share how you’re making an impact in a way that is meaningful to the end user. How can your green initiative fit into their lifestyle? In the hotel industry, reminding consumers that the CFL bulbs in their rooms use less energy and are properly recycled after use increases their green perception without taking anything away from their hotel experience. 
  2. Avoid “greenwashing.” Be transparent about what green means to you. What are you actively doing to reduce your impact? What certifications does your organization have? There’s a big difference between encouraging your employees to carpool to work and actively recycling all of your fluorescent bulbs, batteries, and electronics.
  3. Utilize your reporting. In business-to-business corporations, tracking and publicizing green progress provides the opportunity to market your results to a new type of customer.  Air Cycle offers online, official Certificates of Recycling, issued to facilities after recycling waste with EasyPak or an Air Cycle bulk pickup. Tracking the amounts and types of universal waste recycled not only proves to regulatory officials that you’re recycling your waste, but also provides the opportunity to market your progress.
Air Cycle’s customers have seen the benefits of using their recycling reporting to market their green efforts firsthand. “Our customers in our buildings want to see proof that we are recycling our waste properly,” says Scott of CBRE. “All we have to do is look up the recycling certificate online and print it out to show them how well we’re doing.”

How are you including green reporting in your current corporate environmental plan?

Air Cycle Corporation is a simple sustainable solutions and technologies company. We believe that people want innovative tools and services that are easy to use, improve results, save money, and are environmentally protective. Air Cycle is committed to developing those tools and services in order to help people and protect our environment, and create opportunity for our team and partners.

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How To Safely Seal Your EasyPak VaporShield Containers

Tuesday, April 12, 2016
Our products and services are designed to make recycling more convenient, safe, and cost-effective for organizations of all sizes. To ensure the safety of all employees and carriers who handle your EasyPak containers from the moment they hold their first fluorescent bulb, to arriving at a certified recycling facility, it is important to follow all of the instructions included on your EasyPak VaporShield Box. That means not only properly assembling the container, but also making sure that the container is properly sealed before shipment.

Share this short video with your team to learn how to easily assemble and pack an EasyPak VaporShield container to ensure safety during handling and delivery. 

Need a helpful reminder? Print out these instructions to keep handy while youre packing fluorescent bulbs for shipment.

  1. When assembling your box for the first time, press the end cap into one end of the center section.
  2. Remove the white strips from the pressure sensitive tape on the first end cap, and press the folds firmly along the sides of the center section.
  3. Seal end cap to container with 3 wide box tape. Seal all edges and corners for shipping. Make several wraps around the intersection of the end cap and center section of the box to create a tight seal. Tape should cover all of the creases created by the end cap.
  4. Press firmly on the tape to ensure that it adheres.
  5. When you begin to fill the box with spent lamps, be sure to write the accumulation start date in the box on the side of the center section.
  6. If the box is not entirely filled, insert the end cap into the open end of the center section without taping. This will keep the box closed when not in use.
  7. When the box is filled with linear fluorescent lamps, press the end cap down onto the center section until the lamps pierce the first layer of cardboard on the end cap, holding the bulbs in place.
  8. Remove the white strips from the pressure sensitive tape located on the underside of the end cap, and press the folds firmly along the sides of the center section.
  9. Repeat steps three and four to the opposite end cap to ensure a secure seal.

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The University of New Mexico's Recycling Problem - Solved.

Monday, April 4, 2016

The University of New Mexico is a nationally recognized leader in higher education that prides themselves in their use of sustainable practices to ensure a positive impact on the environment. As part of this commitment to being a “green university,” UNM searched for a safe and economical way to handle fluorescent lamp waste. 

Since these lamps contain mercury and proper management and disposal is regulated by the EPA, sending spent lamps to a local landfill was not an option. Instead, UNM would have to find a simple, sustainable solution for handling and disposing of lamps. This solution would have to:

1. Minimize storage of intact spent lamps
2. Reduce the potential for breakage during handling
3. Meet state and federal recycling regulations
4. Reduce costs
5. Use minimal labor hours while keeping workers safe

“The UNM needs a safe and economical way to dispose of fluorescent lamps that requires less time, labor, storage space, and recedes cost for proper disposal.”
Scott George, University of New Mexico

How did the University of New Mexico find a simple, sustainable solution that met all of their needs? Read the full case study here to find out how you can reduce costs and risk of potential lamp breakage in your facility with the help of

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